WELCOME and a big, warm hello to you - thank you so much for joining us. This is our first blog piece ever and we are excited to take this step with you, our online cake & Sweet Bloom community. This is going to be an exciting journey behind the scenes of the little studio in Sydney; we call our Sweet Bloom Cakes home. So first, a little introduction into how it all began…
Dewi Kurniadi, the Founder & Owner of Sweet Bloom Cakes arrived in Sydney, Australia back in 2005. Newly married and eager to work, she set out to begin working in cafes, retail & kitchens. Her professional background as a sales executive in Jakarta, Indonesia was event & wedding management focused in large-scale, prestigious hotels. Here, she would organize & delegate to a large team to execute successful large events with over 1000 attendees. In Sydney however, her professional background did not help to secure the same line of work – did I mention she did not speak a lot of English at this stage? Eager to learn, she set herself the task to improve on her English language by talking to others, listening and watching within her new world.
Her language barrier did not hold her back, she proved to be such an excellent worker, that she quickly was employed in 3 different roles all at once. Although navigating her new life in Sydney was challenging, she never stopped moving forward. Her determination to create was embedded within, waiting like a seed ready to sprout. The opportunity rose for her to start baking whilst working in retail, a little side hustle to ignite the creative senses. A favourite pastime turned into a creative obsession and flourished into a busy artistic side project from home – the dream was becoming real.
